2 MEDICINE CHEST STANDBYS CHANGING

Two bits of Americana are disappearing from store shelves this month: Sucrets' tin and Listerine's glass bottle in the paper/ corrugated wrapper. Both products are converting to plastic packaging.Although marketers believe even the most recognized packages need to be updated periodically, major changes are never made lightly, especially with such familiar category leaders.The Listerine redesign project

Two bits of Americana are disappearing from store shelves this month: Sucrets' tin and Listerine's glass bottle in the paper/ corrugated wrapper. Both products are converting to plastic packaging.

Although marketers believe even the most recognized packages need to be updated periodically, major changes are never made lightly, especially with such familiar category leaders.

The Listerine redesign project took seven years. Four metric sizes of polyethylene terephthalate bottles

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