200 EXECUTIVES EXPECTED AT ELECTRONIC CONFERENCE

CHICAGO -- An estimated 200 executives, almost double the number of a year ago, are expected to attend the third annual Electronic Marketing Conference later this month.The two-day event will focus on a wide range of strategic issues in the electronic marketing arena, from both a domestic and an international point of view, said Carlene Thissen, president of Retail Systems Consulting.One issue that

CHICAGO -- An estimated 200 executives, almost double the number of a year ago, are expected to attend the third annual Electronic Marketing Conference later this month.

The two-day event will focus on a wide range of strategic issues in the electronic marketing arena, from both a domestic and an international point of view, said Carlene Thissen, president of Retail Systems Consulting.

One issue that will be addressed in some depth is quantifying performance results from elect

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