2,000 Stores Launch Take a Peak

WASHINGTON The Take a Peak nutritional guidance program, which aims to promote the U.S. Department of Agriculture's MyPyramid guidelines in grocery aisles, was launched at 2,000 supermarket locations in 17 states earlier this month. Take a Peak was created by the Food Marketing Institute, the Grocery Manufacturers Association/Food Products Association and Matchpoint Marketing. The USDA was consulted

WASHINGTON — The “Take a Peak” nutritional guidance program, which aims to promote the U.S. Department of Agriculture's MyPyramid guidelines in grocery aisles, was launched at 2,000 supermarket locations in 17 states earlier this month.

Take a Peak was created by the Food Marketing Institute, the Grocery Manufacturers Association/Food Products Association and Matchpoint Marketing. The USDA was consulted during the campaign's creation, but it's not an official partner in the pro

Register to view the full article

Already a member? .