2004 TOUGH YEAR FOR NAT'L, STORE BRANDS

NEW YORK -- Supermarket store brands maintained their share of dollar sales but lost unit share from 2003 to 2004. Private label performed better than national brands in dollar sales, but in supermarkets and combined sales channels alike, unit sales declined faster than national-brand sales.The findings come from the soon-to-be distributed Private Label Manufacturers Association's 2005 Private Label

NEW YORK -- Supermarket store brands maintained their share of dollar sales but lost unit share from 2003 to 2004. Private label performed better than national brands in dollar sales, but in supermarkets and combined sales channels alike, unit sales declined faster than national-brand sales.

The findings come from the soon-to-be distributed Private Label Manufacturers Association's 2005 Private Label Yearbook, a compilation of data from U.S. food, drug and mass channels, excluding Wal

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