2006 VIDEO RENTAL OUTLOOK

The future looks hazy for video rental in supermarkets.A combination of unpopular movies, and a declining interest in films in general, coupled with a growing consumer fascination with new delivery technologies, were a few factors in a flat-at-best rental market in 2005.Supermarket video executives and other industry experts agreed that there's nothing wrong with the video industry - and video rental

The future looks hazy for video rental in supermarkets.

A combination of unpopular movies, and a declining interest in films in general, coupled with a growing consumer fascination with new delivery technologies, were a few factors in a flat-at-best rental market in 2005.

Supermarket video executives and other industry experts agreed that there's nothing wrong with the video industry - and video rental in particular - that a few good movies won't fix.

"We believe

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