21ST CENTURY VISIONARY

WEST DES MOINES, Iowa -- Ron Pearson points to the village blacksmith and says food retailers should take note.The blacksmith went out mainly because he didn't adapt his trade to the next big wave change -- the transition from horsepower to motor power and all the other dramatic changes resulting from the Industrial Revolution."The blacksmith didn't stay up with what was needed," said Pearson, who

WEST DES MOINES, Iowa -- Ron Pearson points to the village blacksmith and says food retailers should take note.

The blacksmith went out mainly because he didn't adapt his trade to the next big wave change -- the transition from horsepower to motor power and all the other dramatic changes resulting from the Industrial Revolution.

"The blacksmith didn't stay up with what was needed," said Pearson, who becomes chairman this week of the Washington-based Food Marketing Institute (F

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