22. JIM SINEGAL

Key Development: Fending off increased competition, introducing new products.What's Next: Leading the chain through ambitious growth plans.Competitive pressure from Wal-Mart is no worse than it's ever been, according to Jim Sinegal."Wal-Mart is a very formidable competitor," said Sinegal, Costco's down-to-earth chief executive officer. "We respect them and we compete with them in virtually every market

Key Development: Fending off increased competition, introducing new products.

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