Key development: Stayed on course with a successful turnaround plan.
What's next: Drive long-term profitability.
Jim Skinner is staying the course -- the same course he helped map out.
As chief executive officer of the world's largest restaurant chain, Skinner knows the food and food-service industries are watching his company closely.
McDonald's "Plan to Win," crafted in 2003 by Jim Cantalupo, Charlie Bell and other members of McDonald's top managemen