Key development: Producing early success of margin/sales growth plan.
What's next: Continuing to execute sales strategy.
Kroger three years ago took the lead in the industry when, recognizing that traditional supermarkets can't beat Wal-Mart Stores on price, it embarked on a plan to grow market share through a mix of price and customer-service initiatives.
Initially, results were erratic. They turned up, though, in the quarter that ended May 21, when sales and p