31. ROGER DEROMEDI

Key development: Shifting children-aimed advertising to emphasize healthful products.What's next: Expanding internationally, particularly to China, Brazil, Mexico and Russia.Most food and beverage companies these days are addressing growing demand for more healthful products. Kraft Foods is going a step further.This year, the packaged-goods giant stopped advertising some snacks to children under 12,

Key development: Shifting children-aimed advertising to emphasize healthful products.

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