Key development: Weathered poor beef market conditions.
What's next: Increasing sales of high-margin, value-added meats, and production of case-ready meats.
When he's asked about the effect mad cows have on business, John Tyson doesn't get mad. He's just matter-of-fact.
"Whether it's an animal or a food safety issue, it's part of what you get paid to manage," the affable Tyson said. "It goes with the territory. You don't have to like it, but you accept it."<