35. JOHN RICE

Key developments: Sweeping changes to Unilever's decades-old management organization; an earnings turnaround from 2004 came soon thereafter.What's next: Relying on the breadth of products Unilever makes in keeping up with changing competition and technology.Unilever, though no longer the No. 1 consumer-products maker in the world, has a deep enough portfolio of popular brands in several categories

Key developments: Sweeping changes to Unilever's decades-old management organization; an earnings turnaround from 2004 came soon thereafter.

What's next: Relying on the breadth of products Unilever makes in keeping up with changing competition and technology.

Unilever, though no longer the No. 1 consumer-products maker in the world, has a deep enough portfolio of popular brands in several categories to keep John Rice, the company's president in the Americas, unconcerned.

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