37. DOUGLAS CONANT

Key development: Sales of condensed soups up 6% through the fiscal 2005 third quarter.What's next: Expanding gravity-fed shelving to other soups.Any discussion of innovation in Center Store has to include Campbell Soup Co.The Camden, N.J.-based manufacturer has in recent years invigorated the soup category with such merchandising solutions as the iQ Shelf Maximizer, a gravity-feeding shelf-display

Key development: Sales of condensed soups up 6% through the fiscal 2005 third quarter.

What's next: Expanding gravity-fed shelving to other soups.

Any discussion of innovation in Center Store has to include Campbell Soup Co.

The Camden, N.J.-based manufacturer has in recent years invigorated the soup category with such merchandising solutions as the iQ Shelf Maximizer, a gravity-feeding shelf-display system for condensed soups now in about 14,000 retail locati

Register to view the full article