3M COMMERCIAL GRAPHICS IS PUTTING ADS UNDERFOOT

ST. PAUL, Minn. -- If brand images on walls, shopping carts and overhead signs aren't enough, 3M Commercial Graphics has introduced a way for in-store advertisers to cover another surface with their messages -- the floor.Brand marketers and point-of-purchase professionals were introduced to 3M Floor Graphics in an exhibit at the Point-of-Purchase Advertising Institute's POPAI Marketplace in Chicago

ST. PAUL, Minn. -- If brand images on walls, shopping carts and overhead signs aren't enough, 3M Commercial Graphics has introduced a way for in-store advertisers to cover another surface with their messages -- the floor.

Brand marketers and point-of-purchase professionals were introduced to 3M Floor Graphics in an exhibit at the Point-of-Purchase Advertising Institute's POPAI Marketplace in Chicago earlier this month.

The floor graphics combine several 3M technologies: an ext

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