LUBBOCK, Texas — United Supermarkets has positioned its new Amigos banner to be a destination for Hispanics and other consumers alike.
“We want this to be more than a traditional ethnic store,” Juan Enchinton, business development manager of innovation for United's international stores division, told SN. “We want to be a destination for everyone.”
Initial results from the first unit prove it's achieving just that.
“We've found that some of our mainstream