40. JOSEPH GALLO

Key development: Developed varied portfolio of premium and popular wines.What's next: Promoting total store sales.Joe Gallo is no wine snob. He's committed to making wines approachable to oenophiles and novices alike. And he wants E.&J. Gallo Winery, Modesto, Calif., to give consumers the knowledge and ability to purchase wine with confidence."We have developed a diverse portfolio of premium and popular

Key development: Developed varied portfolio of premium and popular wines.

What's next: Promoting total store sales.

Joe Gallo is no wine snob. He's committed to making wines approachable to oenophiles and novices alike. And he wants E.&J. Gallo Winery, Modesto, Calif., to give consumers the knowledge and ability to purchase wine with confidence.

"We have developed a diverse portfolio of premium and popular brands to introduce more people to wine, as well as

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