Key development: Developed varied portfolio of premium and popular wines.
What's next: Promoting total store sales.
Joe Gallo is no wine snob. He's committed to making wines approachable to oenophiles and novices alike. And he wants E.&J. Gallo Winery, Modesto, Calif., to give consumers the knowledge and ability to purchase wine with confidence.
"We have developed a diverse portfolio of premium and popular brands to introduce more people to wine, as well as