MUSKOGEE, Okla. -- Price Mart here netted big sales -- and new customers, too, it hopes -- with a 400-foot-long submarine sandwich tied in with the college basketball finals.
The week before the "Final Four" games were played, Price Mart touted its huge, attention-getting sub with handouts and bag stuffers headlined, "It's the Final Four . . . Hundred!"
But "final" is not really what Price Mart officials were looking for. Indeed, they said they expect the sub effort will creat