THE 49-CENT QUESTION

At least two supermarket chains offer 49-cent rental rates on an everyday basis, but executives at SN's video roundtable were skeptical about the viability of these programs. "I don't see how they can make money. They might be using it as a traffic builder," said Jeff Olson, video coordinator at Copps Corp., Stevens Point, Wis. "What do you do after that if it doesn't work for you?" asked Tom Hembree,

At least two supermarket chains offer 49-cent rental rates on an everyday basis, but executives at SN's video roundtable were skeptical about the viability of these programs. "I don't see how they can make money. They might be using it as a traffic builder," said Jeff Olson, video coordinator at Copps Corp., Stevens Point, Wis. "What do you do after that if it doesn't work for you?" asked Tom Hembree, vice president of operations at K-VA-T Food Stores, Grundy, Va. While Clifford Feiock, video

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