SAN FRANCISCO - To re-energize its consumption campaign, the Produce for Better Health Foundation will drop the 5 A Day brand and replace it with a tagline that makes no reference to number of servings.
Officials unveiled the new brand, "Fruits & Veggies - More Matters!" at the PBHF board meeting here. The tagline will be rolled out to consumers next year, replacing the 15-year-old 5 A Day brand, officials said.
Research showed 50% of consumers are aware of the "5 A Day" r