'5 A DAY' BRAND TO BE REPLACED

SAN FRANCISCO - To re-energize its consumption campaign, the Produce for Better Health Foundation will drop the 5 A Day brand and replace it with a tagline that makes no reference to number of servings.Officials unveiled the new brand, "Fruits & Veggies - More Matters!" at the PBHF board meeting here. The tagline will be rolled out to consumers next year, replacing the 15-year-old 5 A Day brand, officials

SAN FRANCISCO - To re-energize its consumption campaign, the Produce for Better Health Foundation will drop the 5 A Day brand and replace it with a tagline that makes no reference to number of servings.

Officials unveiled the new brand, "Fruits & Veggies - More Matters!" at the PBHF board meeting here. The tagline will be rolled out to consumers next year, replacing the 15-year-old 5 A Day brand, officials said.

Research showed 50% of consumers are aware of the "5 A Day" r

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