5 A DAY WEEK 'CHALLENGES' CONSUMERS

NEWARK, Del. -- The Produce for Better Health Foundation is kicking off the 5 a Day week promotion this week, with new radio ads and point-of-sale materials centered on a new goal-oriented theme, "Take the 5 a Day Challenge."To kick off the promotion, radio ads will encourage Americans to eat "5 a Day for a Better You."The 60-second features are debuting in hundreds of different markets across the

NEWARK, Del. -- The Produce for Better Health Foundation is kicking off the 5 a Day week promotion this week, with new radio ads and point-of-sale materials centered on a new goal-oriented theme, "Take the 5 a Day Challenge."

To kick off the promotion, radio ads will encourage Americans to eat "5 a Day for a Better You."

The 60-second features are debuting in hundreds of different markets across the country during the third annual 5 a Day Week, running Sept. 10 to 16, accord

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