5 A DAY WEEK REAPS PRODUCE SALES AT SUPERVALU SOUTHEAST

ATLANTA -- Produce sales increased by double digits at many of the 274 Southeastern Supervalu-supplied stores participating in the 5 a Day Week promotion, said John Schildroth, produce promotions manager for the Southeast region, based here.Those Supervalu retailers were just some of the 6,000 operators who used 5 a Day point-of-sale materials across the country during the fifth annual promotion,

ATLANTA -- Produce sales increased by double digits at many of the 274 Southeastern Supervalu-supplied stores participating in the 5 a Day Week promotion, said John Schildroth, produce promotions manager for the Southeast region, based here.

Those Supervalu retailers were just some of the 6,000 operators who used 5 a Day point-of-sale materials across the country during the fifth annual promotion, according to Chuck Sample, director of retail programs for the Produce for Better Health

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TAGS: Supervalu