50% JUMP IS EXPECTED IN ECR INVESTMENTS

DALLAS -- Efficient Consumer Response is working, but success does not come cheap.The grocery industry expects to invest $4.5 billion in ECR activities during 1995, an increase of 50% over the $3 billion it spent in 1994, according to a new industry survey by Kurt Salmon Associates, New York.That spending increase is anticipated despite a mixed assessment of ECR results by responding companies. Half

DALLAS -- Efficient Consumer Response is working, but success does not come cheap.

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