66% OF HOUSEHOLDS HAVE LOYALTY CARDS: ACNIELSEN

SCHAUMBURG, Ill. -- Almost two-thirds of all households participate in frequent-shopper programs, according to research by ACNielsen U.S. here.ird annual frequent-shopper study compiled responses from nearly 41,000 households.The percentages of households participating in frequent-shopper programs vary widely in different areas of the country. The Top 5 markets are Chicago, where 97% of households

SCHAUMBURG, Ill. -- Almost two-thirds of all households participate in frequent-shopper programs, according to research by ACNielsen U.S. here.

ird annual frequent-shopper study compiled responses from nearly 41,000 households.

The percentages of households participating in frequent-shopper programs vary widely in different areas of the country. The Top 5 markets are Chicago, where 97% of households participate in at least one program; Phoenix, at 95%; Los Angeles, at 93%; D

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