7-ELEVEN ADDING NEW ITEMS TO CONVENIENCE MIX

7-Eleven, Dallas, continues to grow well beyond the beer, beef jerky and pork rind offerings of traditional convenience stores, said James W. Keyes, 7-Eleven president and chief executive officer.Keyes described a radically different business model for the convenience store operator during the Credit Suisse First Boston Food & Drug Retailing Conference in New York. After a decade of sluggish sales,

7-Eleven, Dallas, continues to grow well beyond the beer, beef jerky and pork rind offerings of traditional convenience stores, said James W. Keyes, 7-Eleven president and chief executive officer.

Keyes described a radically different business model for the convenience store operator during the Credit Suisse First Boston Food & Drug Retailing Conference in New York. After a decade of sluggish sales, this new model has produced three consecutive years of sales growth for 21,000-sto

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