7-ELEVEN BANKS ON POWERFUL INFORMATION'

SAN DIEGO -- 7-Eleven believes its ability to use sales data and knowledge of its consumers' buying habits "give us a cutting-edge opportunity to become the Wal-Mart of the convenience-store business or to make a run at being the best retailer in the world," Jim Keyes, president and chief executive officer, said here last week.Speaking at the Reinventing CPG Summit 2004, a conference sponsored by

SAN DIEGO -- 7-Eleven believes its ability to use sales data and knowledge of its consumers' buying habits "give us a cutting-edge opportunity to become the Wal-Mart of the convenience-store business or to make a run at being the best retailer in the world," Jim Keyes, president and chief executive officer, said here last week.

Speaking at the Reinventing CPG Summit 2004, a conference sponsored by Information Resources Inc., Chicago, Keyes said he bases his optimism on the Dallas-base

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