7-ELEVEN EYES FRESH FOODS

7-Eleven, Dallas, will step up its efforts to sell fresh foods, said Jim Keyes, the company's president and chief executive officer, who sees the fresh segment as a big growth opportunity for the c-store operator.The company's use of a proprietary distribution infrastructure, which it has been developing over the last seven years, makes its fresh-food strategy possible, Keyes said at the Credit Suisse

7-Eleven, Dallas, will step up its efforts to sell fresh foods, said Jim Keyes, the company's president and chief executive officer, who sees the fresh segment as a big growth opportunity for the c-store operator.

The company's use of a proprietary distribution infrastructure, which it has been developing over the last seven years, makes its fresh-food strategy possible, Keyes said at the Credit Suisse First Boston Food and Drug Retailing Conference.

"This [proprietary distrib

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