7-ELEVEN HITS HIGH NUMBERS ON HOT BREAKFAST SANDWICHES

DALLAS -- Southland Corp. here reports better-than-expected sales after introducing fresh hot breakfast sandwiches at its 7-Eleven stores.The expansion of the morning menu has sent sales at 7-Eleven units soaring 126% over the same period a year earlier, and that's 10% higher than the company projected, said Nate Richer, Southland's category manager for fresh breakfast.After testing 19 different fresh,

DALLAS -- Southland Corp. here reports better-than-expected sales after introducing fresh hot breakfast sandwiches at its 7-Eleven stores.

The expansion of the morning menu has sent sales at 7-Eleven units soaring 126% over the same period a year earlier, and that's 10% higher than the company projected, said Nate Richer, Southland's category manager for fresh breakfast.

After testing 19 different fresh, hot sandwiches in Florida units last year, the company has begun to roll

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