7-ELEVEN TAKES A BIG GULP, OPENS MANHATTAN STORE

Three summers ago, a team from 7-Eleven came to New York to celebrate the chain's 75th anniversary.Officials on the fresh-food side of the business used the opportunity to tout the chain's new and improved line of sandwiches. It was part of an ongoing campaign to elevate 7-Eleven's food-service offering. To their credit, officials acknowledged then that they had a tough job ahead of them."We've sold

Three summers ago, a team from 7-Eleven came to New York to celebrate the chain's 75th anniversary.

Officials on the fresh-food side of the business used the opportunity to tout the chain's new and improved line of sandwiches. It was part of an ongoing campaign to elevate 7-Eleven's food-service offering. To their credit, officials acknowledged then that they had a tough job ahead of them.

"We've sold vending-machine-type products that were disgusting," a 7-Eleven vice pr

Register to view the full article