7-ELEVEN TESTS ESLS IN LAB STORE

DALLAS -- In what may be the first-ever test of electronic shelf labels at a convenience store, 7-Eleven here is evaluating the plastic shelf-pricing modules in its lab store in Plano, Texas.The c-store chain, with more than 21,000 stores worldwide, will be assessing the ability of the wireless RealPrice ESLs, from NCR, Atlanta, to reduce labor costs, increase pricing accuracy and increase customer

DALLAS -- In what may be the first-ever test of electronic shelf labels at a convenience store, 7-Eleven here is evaluating the plastic shelf-pricing modules in its lab store in Plano, Texas.

The c-store chain, with more than 21,000 stores worldwide, will be assessing the ability of the wireless RealPrice ESLs, from NCR, Atlanta, to reduce labor costs, increase pricing accuracy and increase customer satisfaction, said Keith Morrow, vice president of information systems for the chain.

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