7-ELEVEN'S EXTREME MAKEOVER: FRESH-FOODS EDITION

Dallas-based 7-Eleven may be closer than ever to changing the U.S. consumer's image of a convenience store.After a few years of retooling the front and back ends of its stores, the 77-year-old company believes it is on the verge of a real transformation on the fresh-foods side, which carries higher margins than its traditional grocery business. 7-Eleven's moves may have a long-range effect on supermarkets

Dallas-based 7-Eleven may be closer than ever to changing the U.S. consumer's image of a convenience store.

After a few years of retooling the front and back ends of its stores, the 77-year-old company believes it is on the verge of a real transformation on the fresh-foods side, which carries higher margins than its traditional grocery business. 7-Eleven's moves may have a long-range effect on supermarkets across the country.

The core strategy is to upgrade and expand fresh-fo

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