8 O'CLOCK'S BIRTHDAY SALE STIRS UP CATEGORY AT A&P

MONTVALE, N.J. -- A&P here used a 135th anniversary sale on its Eight O'Clock coffee to help turn the tide on sluggish category volume."The sale was extremely successful, and [Eight O'Clock] is so much the benchmark of A&P," Paul Gallant, president of Eight O'Clock Coffee/Compass Foods, a division of A&P, told SN.Gallant declined to release actual sales figures, but said A&P used the coffee sale as

MONTVALE, N.J. -- A&P here used a 135th anniversary sale on its Eight O'Clock coffee to help turn the tide on sluggish category volume.

"The sale was extremely successful, and [Eight O'Clock] is so much the benchmark of A&P," Paul Gallant, president of Eight O'Clock Coffee/Compass Foods, a division of A&P, told SN.

Gallant declined to release actual sales figures, but said A&P used the coffee sale as a promotional draw in the stores because of its strong consum

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