'94 PET PARADE PAYS OFF FOR KROGER

ATLANTA -- The Kroger Co.'s Atlanta division here used newspaper ads, posters and large in-store displays to successfully publicize a Humane Society walkathon, and increase pet department sales in the process.The Pet Parade '94 walkathon was run by the Atlanta Humane Society as a fund-raiser. Kroger participated for the second year in a row, with two of its vendors: Ralston Purina Co., St. Louis,

ATLANTA -- The Kroger Co.'s Atlanta division here used newspaper ads, posters and large in-store displays to successfully publicize a Humane Society walkathon, and increase pet department sales in the process.

The Pet Parade '94 walkathon was run by the Atlanta Humane Society as a fund-raiser. Kroger participated for the second year in a row, with two of its vendors: Ralston Purina Co., St. Louis, and Golden Cat Corp., South Bend, Ind., the manufacturer of Tidy Cat litter.

The

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TAGS: Kroger