A '96 FOUR CAST

Sales and marketing automation is ready to leap into the 21st century. To be successful, however, automation must be linked to practical application. Moreover, emerging business trends will drive the demand for the next generation of sales and marketing tools."The emerging business trends will, in fact, determine where this industry is going," says Barton Goldenberg, president of ISM Inc., a Washington-based

Sales and marketing automation is ready to leap into the 21st century. To be successful, however, automation must be linked to practical application. Moreover, emerging business trends will drive the demand for the next generation of sales and marketing tools.

"The emerging business trends will, in fact, determine where this industry is going," says Barton Goldenberg, president of ISM Inc., a Washington-based consultant. Goldenberg predicted the future of sales and marketing automatio

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