PHOENIX -- Abco Markets here sliced into its loaf cakes and, as a result, doubled sales of the item.
s in a hinged container. It sold so much better that way, we began merchandising all our loaf cakes like that," said Jim Finnerty, director of service deli-bakery merchandising for the 75-unit chain.
Previously, the 15-ounce loaves were displayed whole with an overwrap.
The cake slices, fanned out in see-through containers, give customers a better look at the product,