ABCO DOUBLES ITS SALES OF LOAF CAKE BY SLICING

PHOENIX -- Abco Markets here sliced into its loaf cakes and, as a result, doubled sales of the item.s in a hinged container. It sold so much better that way, we began merchandising all our loaf cakes like that," said Jim Finnerty, director of service deli-bakery merchandising for the 75-unit chain.Previously, the 15-ounce loaves were displayed whole with an overwrap.The cake slices, fanned out in

PHOENIX -- Abco Markets here sliced into its loaf cakes and, as a result, doubled sales of the item.

s in a hinged container. It sold so much better that way, we began merchandising all our loaf cakes like that," said Jim Finnerty, director of service deli-bakery merchandising for the 75-unit chain.

Previously, the 15-ounce loaves were displayed whole with an overwrap.

The cake slices, fanned out in see-through containers, give customers a better look at the product,

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