ABCO'S CLUB CONCEPT EXPANDED TO PET AISLE

PHOENIX -- Spinning off its successful Baby Club concept, Abco Foods here has implemented a Pet Club to spur pet food and supply sales.The program, which began in May, employs a Catalina Marketing system that records all pet-related purchases at the point of sale. When a customer reaches $100 in pet purchases, the cashier prints out a receipt, and the shopper can redeem it at the customer-service

PHOENIX -- Spinning off its successful Baby Club concept, Abco Foods here has implemented a Pet Club to spur pet food and supply sales.

The program, which began in May, employs a Catalina Marketing system that records all pet-related purchases at the point of sale. When a customer reaches $100 in pet purchases, the cashier prints out a receipt, and the shopper can redeem it at the customer-service desk for a $10 Abco gift certificate for more pet products.

"It's a three-month

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