ACCOUNTING FOR MORE

Supermarket and wholesaler chief financial officers are no longer simply the numbers crunchers of yore.Although they still analyze financial results to improve their companies' bottom lines, today's CFOs also must be experts in technology and raising money in capital markets -- and they must stay on top of Efficient Consumer Response and other methods of driving down costs, according to CFOs interviewed

Supermarket and wholesaler chief financial officers are no longer simply the numbers crunchers of yore.

Although they still analyze financial results to improve their companies' bottom lines, today's CFOs also must be experts in technology and raising money in capital markets -- and they must stay on top of Efficient Consumer Response and other methods of driving down costs, according to CFOs interviewed by SN. In addition, several said they consider themselves vital advisers to the c

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