ACME DRIVES HOME WINTER MEMORIES

MALVERN, Pa. -- Acme Markets here ran a two-week auto supply promotion last month evoking last winter's severe ice storms in full-page ads. The chain reported solid sell-through volume with 14 auto supplies and accessories that it merchandised at in-line sections and at off-shelf locations, according to industry observers. Company officials declined to comment on the ad and promotion. Ad items featured

MALVERN, Pa. -- Acme Markets here ran a two-week auto supply promotion last month evoking last winter's severe ice storms in full-page ads. The chain reported solid sell-through volume with 14 auto supplies and accessories that it merchandised at in-line sections and at off-shelf locations, according to industry observers. Company officials declined to comment on the ad and promotion. Ad items featured included those that sold out quickly during last year's bad weather, the sources said.

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