MALVERN, Pa. -- For the second time in the last month, Acme Markets here has devoted a full-page image advertisement entirely to crusty breads.
The latest ad features a full-color photograph of bread loaves in various shapes, arranged artfully on a wood table. Under the lush photograph a headline reads, "Old World Crusty Breads!" Beneath that, copy reads, "Acme's in-store bakery has more of what you're looking for. More selection, more variety, more home-baked freshness."