ACME SALE WARMS ICE CREAM VOLUME

MALVERN, Pa. -- Acme Markets here heated up its summer ice cream sales by running a month-long, one-third-off sale on all half-gallon containers of ice cream and frozen yogurt.The four-week sale was merchandised through weekly circulars, newspaper ads, hand-printed signs on freezer doors and large window signs. Giant pink and white "One-third-off all half-gallon ice cream and frozen yogurt" banners

MALVERN, Pa. -- Acme Markets here heated up its summer ice cream sales by running a month-long, one-third-off sale on all half-gallon containers of ice cream and frozen yogurt.

The four-week sale was merchandised through weekly circulars, newspaper ads, hand-printed signs on freezer doors and large window signs. Giant pink and white "One-third-off all half-gallon ice cream and frozen yogurt" banners were strung across the outside entrance of many stores.

During the last two we

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