ACME TAPS PHONE CARDS IN VALENTINE'S DAY PROMOTION

MALVERN, Pa. -- Acme Markets here played Cupid this past Valentine's Day, pointing its arrow at a joint promotion for prepaid calling cards tied-in with greeting cards. In a campaign that encouraged customers to "indulge in a little long-distance romance," the chain ran full-page newspaper ads promoting prepaid telephone cards and American Greetings' Valentine's Day cards. The telephone cards are

MALVERN, Pa. -- Acme Markets here played Cupid this past Valentine's Day, pointing its arrow at a joint promotion for prepaid calling cards tied-in with greeting cards. In a campaign that encouraged customers to "indulge in a little long-distance romance," the chain ran full-page newspaper ads promoting prepaid telephone cards and American Greetings' Valentine's Day cards. The telephone cards are being sold chainwide at two different prices: $2 for five minutes of calling time, and $5 for 15

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