SCHAUMBURG, Ill. -- ACNielsen here and Yahoo!, Sunnyvale, Calif., a global Internet company, have launched Yahoo! Consumer Direct, a new service that enables consumer packaged goods companies to reach consumers online and directly measure the offline sales impact.
e what they have learned from the Homescan panelists to find groups with similar demonstrated interest trends among Yahoo!'s millions of monthly visitors.
The Consumer Direct team then works with CPG clients to commu