ACTING ON IMPULSE

News & Solutions Merchandising ReportWhen merchandising the candy category, "impulse" is a key word for supermarkets. Displays located throughout the store can significantly raise candy sales levels, retailers say."It's important to remember a disproportionate amount of candy is purchased due to impulse, which means merchandising candy in high-traffic areas makes good sense," said Marion Sullivan,

News & Solutions Merchandising Report

When merchandising the candy category, "impulse" is a key word for supermarkets. Displays located throughout the store can significantly raise candy sales levels, retailers say."It's important to remember a disproportionate amount of candy is purchased due to impulse, which means merchandising candy in high-traffic areas makes good sense," said Marion Sullivan, corporate vice president of marketing at Roundy's, Pewaukee, Wis.

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