ACTION DISPLAYS TO GENERATE AT THE REGISTER

ST. LOUIS -- In the point-of-sale realm, battery-operated action displays are a big selling point with retailers because they capture consumer attention and generate sales.For Anheuser-Busch here, that means ski-lift tickets that bob in and out of a Michelob Light 12-pack or an oversize golf ball rotating on a tee above a Michelob 18-pack."Art on a stick just doesn't cut it anymore," says Steve Winkler,

ST. LOUIS -- In the point-of-sale realm, battery-operated action displays are a big selling point with retailers because they capture consumer attention and generate sales.

For Anheuser-Busch here, that means ski-lift tickets that bob in and out of a Michelob Light 12-pack or an oversize golf ball rotating on a tee above a Michelob 18-pack.

"Art on a stick just doesn't cut it anymore," says Steve Winkler, senior product manager for the Michelob family.

The rotating gol

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