ACTION AT THE FRONT

When it comes to confection merchandising at the front end, retailers might appear to be gumming up the works. Well, actually, they're working the gums.Chewing gum, hard roll candies and breath sweeteners are absolute musts at the front end, said retailers interviewed by SN - even if those categories generally don't call for a tremendous amount of merchandising flair.According to retailers contacted

When it comes to confection merchandising at the front end, retailers might appear to be gumming up the works. Well, actually, they're working the gums.

Chewing gum, hard roll candies and breath sweeteners are absolute musts at the front end, said retailers interviewed by SN - even if those categories generally don't call for a tremendous amount of merchandising flair.

According to retailers contacted by SN, if there's any segment rising above the ho-hum, it's gum.

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