ACTION LAGS ON CATEGORY MANAGEMENT: NFBA CHIEF

BOCA RATON, Fla. -- Category management -- long considered one of the industry's key strategic initiatives -- is currently a lot more talk than action, a leading food industry executive claimed last week. Robert Schwarze, president and chief executive officer of the National Food Brokers Association, Washington, said only a handful of retailers and manufacturers actually practice category management.

BOCA RATON, Fla. -- Category management -- long considered one of the industry's key strategic initiatives -- is currently a lot more talk than action, a leading food industry executive claimed last week. Robert Schwarze, president and chief executive officer of the National Food Brokers Association, Washington, said only a handful of retailers and manufacturers actually practice category management. Most trading partners simply have not retooled their businesses to use the techniques that ar

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