ADDED VALUE OVERCOMES OBJECTIONS TO NEW TECHNOLOGY

Much has been made in recent time of the growing consumer pushback against technology seen as invading personal privacy. Often included in that category of technology is supermarket frequent-shopper cards.Similarly, technology that can confer a benefit -- but that's now viewed with suspicious eyes -- includes Radio Frequency Identification tags, genetically modified crops, bovine growth hormones,

Much has been made in recent time of the growing consumer pushback against technology seen as invading personal privacy. Often included in that category of technology is supermarket frequent-shopper cards.

Similarly, technology that can confer a benefit -- but that's now viewed with suspicious eyes -- includes Radio Frequency Identification tags, genetically modified crops, bovine growth hormones, irradiation and so on. Could it be, though, that if the story surrounding these technolo

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