ADDING THE PERSONAL TOUCH

BROOKFIELD, Wis. -- An abundance of self-service may be fast becoming the epitome of consumer convenience in supermarket prepared foods.But it's not so convenient for a retailer if hanging the program on self-service leads to plunging sales and rising shrink.Elizabeth Little, co-owner of V. Richard's Market here, is an advocate of this and other lessons in meals merchandising. And she has learned

BROOKFIELD, Wis. -- An abundance of self-service may be fast becoming the epitome of consumer convenience in supermarket prepared foods.

But it's not so convenient for a retailer if hanging the program on self-service leads to plunging sales and rising shrink.

Elizabeth Little, co-owner of V. Richard's Market here, is an advocate of this and other lessons in meals merchandising. And she has learned them the hard way.

Little is a supermarket prepared foods veteran, with

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