Ads Add Flavor: Consultant Year-round advertising can brighten retailers' candy sales.
Primarily driven by impulse, candy rarely makes it on a consumer's shopping list. Only about 15% of shoppers intend to buy candy when they plan a trip to the supermarket, according to Ken Harris Jr., partner at Cannondale Associates, Evanston, Ill.
That's why consistent promotions are so important. Including candy in advertisements on a regular basis helps increase the category's visibi