Supermarket chains across the country are beginning to use floor graphics to get the consumer's attention.
Floor ads are 6-square-foot, full-color advertisements that are placed on a retailer's floor. The ads are managed by Floorgraphics, Princeton, N.J. The company installs, verifies and maintains the ads, and will not place competing floor ads in the same aisle.
"A survey of our store managers indicated a very positive response to floor ads from both employees and customers.