ADVANCING THE FILM

If supermarket executives have their way in the fourth quarter, shoppers will be surrounded by photo and film promotions in virtually every section of the store.To capitalize on the period, which can bring in between 30% and 40% of annual film and photo volume, retailers are planning an array of beefed-up promotions. Several said they plan to place heavy emphasis on: camera displays; cross-merchandising

If supermarket executives have their way in the fourth quarter, shoppers will be surrounded by photo and film promotions in virtually every section of the store.

To capitalize on the period, which can bring in between 30% and 40% of annual film and photo volume, retailers are planning an array of beefed-up promotions. Several said they plan to place heavy emphasis on: camera displays; cross-merchandising campaigns in baby, produce and floral sections; processing discounts, and tie-in

Register to view the full article

Already a member? .